You should ♡ your
self care routine.
It should ♡ you back!

We believe self care should be simple, effective and fun.

Meet Charlie

Hey gorgeous! I’m Charlie, you can think of me as your guide to everything Cloth In A Box. I’m here to share my best beauty-insider tips and help you get the most out of your routine, but first let me tell you why I ♡ CIAB:

Simple + fun

Self care should be something you look forward to. After all, if you want to do something good for yourself, you don't want to dread doing it. Cloth In A Box products remove makeup, cleanse, massage and exfoliate in one simple step, AND give you that refreshed, just-from-the-spa feeling. 😉

Wow-level effective

Do you prioritize a good skincare routine, but don’t have the time (or $!) for those elaborate, tedious 12-step systems? Same, girl. That’s why I love how quickly and effortlessly CIAB melts away my heaviest makeup. No BS, just amazing results.

Made for all skin

Dark skin. Light skin. Oily skin. Dry skin. Sensitive skin. Scarred skin. Large pores. Fine lines. Redness… — you get the point! Cloth In A Box is made to help you absolutely glow, no matter what kind of skin you’re in.

Eco friendly

Because the last thing this world needs is more waste! All Cloth In A Box products are reusable and environmentally friendly, so you can feel great knowing you’re part of the solution.

The (short) story

Female founded

Designed in Canada

Made for how you live


Cloth In A Box was created by Karine Morin, an entrepreneurial woman from Montreal with little time for facial pampering. She struggled to find a good way to effectively cleanse her face and remove her makeup.

  • Hands + soap
  • Cotton pads
  • Terry cloths
  • Disposable face wipes
  • Oil-based cleansers

In 2010, she set out on a mission to create what she couldn’t find. That solution? The heart-shaped Face It®, designed to make skincare simple, effective and fun.

It was a hit. Makeup artists and beauty influencers loved how quickly and effortlessly Face It® removed their heaviest makeup, while leaving them gorgeous and glowing. They scooped them up by the dozens.


10 years and numerous products later, Cloth In A Box helps women fall in ♡ with their self-care routines and embrace their unique beauty!

Your CIAB?

Be sure to tag #CLOTHINABOX and so we can find and feature you here!